Years ago I was a sales rep for a cosmetic ingredient company. Meaning I didn't work for any cosmetic companies specifically, but sold the ingredients to large manufacturers through a broker. Because of this, I learned a wealth of information that I've taken with me though that career has long since past
(for example, did you know almost every acne medication is the exact same thing if it's over the counter? Even the expensive proactive ones. You can only put 2% salicylic acid in it per law over the counter. They are all this with other inert ingredients or 10% benzoyl peroxide and inert ingredients. Just buy the cheapest and read the labels)
As for shampoos, what I learned from the cosmetic scientists and companies changed how I buy them forever. Did you know we are the ONLY country who buys shampoos with Sodium Laryl Sulfate or Sodium Laureth Sulfate in them? These are the exact same stripping agents used in FLOOR CLEANER. But it's for marketing. Americans equate foaming with clean so those that foam less, even if they work better, don't sell as well...so the majority of companies add them in because they are big foamers.
However they completely strip your hair and cause breakage.Once I started going to Whole Foods or Central Market and buying my shampoos without it, I never stopped...even though it's been years since I learned this. Every time I get my haircut somewhere the stylist says "you are lucky at your age you don't have to dye your hair" or something to that effect. I always say "but I do dye my hair" and they say "but your hair is in incredible shape and is really shiny. Do you not blow dry it or use a curling iron?" and I tell em I do that too.
The difference is I don't strip out all the moisture with my shampoo!
I need good cleaning shampoo mind you...I work out hard 6 days a week.
This, fortunately is good for your hair and non stripping. The other ingredients only make it better...very natural and GOOD. My hair gleams.
I also like the glass bottle. It's actually PRETTY to have out on your tub or in your shower.
Negative? The price is so high. I consider it worth it in some aspects as it's the best one I've found ingredient-wise, but I'll be honest, I don't use this daily just because of the cost.I buy a shampoo called Pure that's also SLS free. I don't like the ingredients in that one as much but I can't afford to splurge for a daily wash with one priced this high so I buy that other one when it's on sale and vary it out for a win/win. However, if I COULD afford this one only for daily washes I'd use it exclusively.
It does wind up being cheaper here since when ordered through amazon there is no tax.
Product DescriptionOur Organic Volumizing Shampoo contains oat extract and honey that help strengthen the hair strands giving your hair a fuller, healthier look and feel. It is an effective, yet gentle, cleanser which eliminates impurities, toxins and buildup without stripping your hair's natural oils or weighing it down. It does not contain sodium laurel sulfates or any harsh detergents. Our Organic Volumizing Shampoo leaves your hair feeling thicker and bouncy. EWG Rating: 0
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Nurture My Body Organic Volumizing Shampoo SLS Free for Fine, Limp Hair
Organic products are good for babies. My son's hair is not as dry as before. Great customer service.
